A collection of unique analyst opinions from the ZohoDay25 event held in Texas. Omdia assesses Zoho’s capabilities across enterprise architecture, customer support, contact center as a service, channel, and cybersecurity.
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Is Zoho Corporation a well-kept secret of the enterprise software world?
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The Analyst Team
Andrew Braunberg
Follow AnalystPrincipal Analyst
Andrew supports Omdia's Cybersecurity Operations (SecOps) Intelligence Service research practice, guiding vendor, service provider, and enterprise clients. He provides thought-leading analysis on technologies, trends, and innovations in enterprise security operations centers (SOCs), and specifically on the proactive technologies used to avoid breach such as vulnerability management and attack surface management.
Andrew has been covering, researching, and speaking on topics related to enterprise information technology for approximately 20 years. Prior to joining Omdia (formerly Ovum) in 2022, Andrew spent five years at NSS Labs where he led the analyst group and worked closely with the company’s security product testing team.
Prior to NSS, Andrew spent more than a decade at GlobalData (formerly Current Analysis), where he managed the enterprise team and was the firm’s principal security analyst. Over his career, Andrew’s coverage has ranged from endpoint protection suites to network security appliances and solutions for protecting cloud-based assets.
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Adam Etherington
Follow AnalystPractice Leader, Cybersecurity
Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.
Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.
Maxine Holt
Follow AnalystVice President, Enterprise & Channel Research
Maxine Holt leads the Enterprise & Channel research group incorporating Omdia cybersecurity, cloud and data center, platforms and applications (including AI, IoT, and digital workplace), and Canalys Channels research. Maxine has spent her entire career in the technology industry, and her team delivers a comprehensive research program to support vendor, channel, and enterprise clients. Maxine also leads the Omdia Analyst Summit at the high-profile Black Hat series of events.
Maxine has spent her entire career as an IT and security professional and has been at Omdia since 2018. She is the lead architect of the Omdia Cybersecurity Ecosystem. Maxine built her in-depth cybersecurity expertise initially at the Information Security Forum (ISF), developing thought-leading security research for ISF members. Prior to ISF, Maxine spent 15 years in technology research at Ovum, starting her career as a software developer in the financial services industry and working in consulting for the financial services and internet sectors. Maxine was named the IIAR Industry Analyst of the Year, EMEA, 2023 and is a regular speaker at events, also contributing thought-leading content to high-profile publications in cybersecurity and technology. More Content By Maxine Holt
David Myron
Follow AnalystPrincipal Analyst, Customer Engagement
As part of Omdia’s enterprise IT team, David focuses on contact center as a service, workforce engagement management, and AI solutions, as well as agent staffing trends. He provides insights into these topics for vendor and enterprise clients through research, consulting, white papers, webinars, and blogs.
David is a multiple award-winning writer who began covering the contact center industry in 2001 as the customer service and support editor at CRM magazine. He later served as the publication’s editor-in-chief and editorial director for more than a decade. While there, he also worked as the editorial director of Speech Technology magazine and the founding editor of SmartCustomerService.com. David holds a Bachelor of Arts in communication (with a concentration in journalism) from Hofstra University.
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