In March, Netflix provided an update on its gaming plans, focused on reducing variety and targeting four key genres: mainstream, narrative, kids, and party. This short article provides an executive summary of the key findings of Omdia’s extensive report about the move, Netflix’s New Games Strategy: A Data-Driven Assessment.
OM136819
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Predicting the impact of Netflix’s gaming rethink on the battle for attention
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Netflix’s New Games Strategy: A Data-Driven Assessment
Report / 05 Jun 2025 / Rob Gallagher
In March, Netflix provided a major update on its games strategy, focused on reducing variety and targeting four key genres: mainstream, narrative, kids and party. This report provides context for Netflix's decisions and assesses the outlook for its plans.
UPGRADE
Game Subscriptions and Cloud Gaming Market Forecast – Spotlight
Data / 15 Sep 2025 / George Jijiashvili
Game subscriptions and cloud gaming market revenue forecast with regional, country, and service-level splits. The number of paid-for subscriptions is also provided. The forecast is segmented into three categories and eight subcategories. Related file: Game Subscriptions and Cloud Gaming Market Forecast Report: 2024–28
UPGRADE
Consumer Research - Gamers Visualization
Data / 03 Jun 2025 / Max Signorelli
Identifies mobile, PC, and console gamers by market and device type. Analyzes device usage habits, including device access and overlaps by brand, location of use, and primary TV connections. Offers a view of digital gaming services usage. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
UPGRADE
International On-Demand Viewing Dashboard
Data / 03 Sep 2025 / Tim Westcott
This interactive dashboard covers viewing of Amazon, Disney+, Netflix and Max (where they are available) across 17 markets. The dashboard uses data from Digital-I and is exclusively available to subscribers of the Digital Content & Channels Intelligence service.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Rob Gallagher
Follow AnalystChief Analyst, Consumer Technologies & Services
With over 25 years of experience analyzing consumer technologies and services, Rob specializes in identifying opportunities at the intersections and gaps between media, big tech, and consumer electronics markets. He regularly advises clients across the value chain, including media firms, tech giants, device makers, network operators, infrastructure vendors, investors, and regulators.
Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining the company that is now Omdia in 2003, he has played a key role in expanding the company’s coverage of innovative consumer services and technologies. Rob’s achievements include devising and launching several research services and leading complex consulting projects.
More Content By Rob GallagherBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.