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Offering converged service providers a lower-cost option to extend broadband reach, and mobile-only players a route into fixed and bundled offerings, 5G FWA is an exciting technology with diverse GTM options, analyzed in this report.
This report is a collection of case studies on go-to-market strategies of companies that have successfully launched consumer fiber broadband services.
Consumer mobile subscriptions are forecast to hit 8.1 billion in 2026, up from 7.5 billion in 2021. This represents a slightly lower CAGR of 2.0% in 2021–26, compared to 2.2% last forecast. Africa will lead with a subscription CAGR of 4.9%.
With next-generation networks on the horizon, telcos need to innovate around speed-based tiering and 5G app prioritization pricing models or risk data commoditizing.
Fixed broadband–centric bundled subscriptions forecast in 67 Tier 1 countries. Bundled subscriptions will increase globally with a 2.6% CAGR to 1.28 billion in 2026. Includes traditional or legacy bundles (dual, triple, and quad play).
Consumers’ preferred 5G-rich app is now 4K streaming video, but most operators are still bundling cloud gaming. This analysis is based on Omdia’s Digital Consumer Insights 2021 survey of 13,000 consumers, conducted in October 2021.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Principal Analyst, Broadband & Bundling
Research Director, Service Provider Consumer
Research Analyst, Emerging Consumer Services
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