5G & Broadband Pricing and Strategy Intelligence Service

This report provides in-depth market forecasts for the fixed consumer broadband market in 67 countries and eight regions. Forecast lines include subscriptions & revenue by technology, broadband speeds, and average download speed.

With 5G penetration moving beyond first movers to early adopters, operators are pulling out all the stops to get consumers to upgrade to 5G. Here, we look at various plans that are being used to incentivize take-up as well as encourage the upgrading of existing plans. 

The Consumer Mobile Subscription and Revenue Forecast analyzes subscriptions and revenue data associated with private individuals, including smartphones, feature phones, and laptops and tablets with cellular connectivity.

About one-third (36%) of 5G operators in 3Q22 offered true unlimited data (TUD) plans. This is where plans have no Fair Usage Policy for consumers, such as data caps. But TUD plans are not increasing fast owing to limited data-intensive apps.

Almost one-quarter (24.5%) of 5G operators offer speed tiers for 5G. This is where plans are staggered by different speeds—sometimes this includes unlimited data on all plans, but lately, a trend has emerged in markets such as Australia, China, Canada, and Taiwan to tier by speed and data size.