Consumer mobile subscriptions are forecast to hit 8.1 billion in 2026, up from 7.5 billion in 2021. This represents a slightly lower CAGR of 2.0% in 2021–26, compared to 2.2% last forecast. Africa will lead with a subscription CAGR of 4.9%.
With next-generation networks on the horizon, telcos need to innovate around speed-based tiering and 5G app prioritization pricing models or risk data commoditizing.
Fixed broadband–centric bundled subscriptions forecast in 67 Tier 1 countries. Bundled subscriptions will increase globally with a 2.6% CAGR to 1.28 billion in 2026. Includes traditional or legacy bundles (dual, triple, and quad play).
Consumers’ preferred 5G-rich app is now 4K streaming video, but most operators are still bundling cloud gaming. This analysis is based on Omdia’s Digital Consumer Insights 2021 survey of 13,000 consumers, conducted in October 2021.
In 3Q21, we tracked 5G plans of 158 operators adding or updating almost 840 plans. 53% of plans were brand new. Of the remaining 392 legacy updated plans, only 16% were tweaked by price—meaning global 5G price competition is fairly benign.
Tracks and benchmarks fiber development across 81 countries. Includes fiber household coverage, household penetration, business penetration, mobile cell site fiber penetration, total fiber investment, and average download/upload speeds.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Principal Analyst, Broadband & Bundling
Research Director, Service Provider Consumer
Research Analyst, Emerging Consumer Services
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