Analysts from across Omdia's Media & Entertainment team provide their initial take on the outlook for the sector amid growing concerns about rising living costs.  

Omdia view


With energy bills, food prices, and other living costs set to rise dramatically in many markets, this analyst opinion takes a first pass at the likely impact on media and entertainment (M&E) services.

New dynamics in the competition for consumer spend

As digital media evolves and converges, a growing number of M&E firms have seen their services in a battle, not just for the future of TV or games or music, but for consumers’ attention. But as utility bills and food prices rise, will they need to warn shareholders about competition for another resource that’s set to get scarcer: household budget?