Netflix’s worldwide games launch marked its first anniversary on November 2, 2022. This analysis draws on an array of data from Omdia and its research partners to understand the strategy’s performance and outlook.
What a year’s data tells us about Netflix’s games strategy
The Analyst Team
Rob Gallagher
Research VP, Media & Entertainment
Rob leads the team behind Omdia’s global research on media and entertainment, digital consumer platforms, addressable consumer devices, and consumer artificial intelligence. He is also responsible for Omdia’s cross-sector Connecting the Dots thought-leadership program.
Rob specializes in providing advice about convergence and disruption to the world’s leading consumer TMT companies. Recent highlights include running a workshop series on the US tech giants’ outlook, building a ""one version of the truth"" market-sizing model for a major digital platform, and quantifying the revenue upside of 5G for media and entertainment up to 2030 for a leading chip maker. Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining Informa (now Omdia) in 2003, he has led the expansion of the company’s coverage of innovative consumer services and technologies.
Further Reading
International On-Demand Viewing Dashboard
Subscription Required
Data / 21 Nov 2022 / Ed Ludlow
This interactive dashboard presents PlumResearch data estimating the unique viewers of series and non-series on Amazon, Disney+ and Netflix across 43 countries and globally. This interactive dashboard is updated every quarter and is exclusively available to subscribers of the Digital Content & Channels Intelligence service.
SVoD & AVOD TV & Movie Content Tracker
Subscription Required
Data / 13 Dec 2022 / Tim Westcott
Monitor the changing TV and movie catalog make-up by content type and runtime. The SVoD TV & Movie Content Tracker offers a detailed picture of the offerings of on-demand services across AVOD, SVOD, TVE, series and non-series, using data provided by our partner Stream Metrics. Data collected in interactive database examines first runs, exclusives, unscripted, language, runtime, and genre. Currently covered: 75 on-demand services, including 29 in the US, 18 in the UK, Amazon, Netflix and Disney+ and other key providers in Australia, France, Germany, Italy, Spain, and Mexico.
Cloud Gaming and Subscription Revenue Forecast Report: 2021-26
Subscription Required
Report / 15 Nov 2021 / George Jijiashvili
This report contextualizes the results of Omdia’s Cloud Gaming and Subscription Revenue Forecast: 2021–26, analyzing the trends shaping cloud gaming and assessing the opportunities for console makers, game developers, telcos, and technology vendors.
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