Netflix’s worldwide games launch marked its first anniversary on November 2, 2022. This analysis draws on an array of data from Omdia and its research partners to understand the strategy’s performance and outlook.

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Analysis of data from Omdia and its research partners about Netflixs games offering reveals three key conclusions. Adoption is relatively low, its homegrown TV tie-ins show potential, but the strategys impact may remain limited until Netflix can offer conventional games on TVs.

Compared with online video, games usage has been low

On November 2, 2021, Netflix made 10 mobile games available at no extra charge to subscribers worldwide. Since then, the company has increased that number to more than 40, acquired three developers, and launched its first in-house games studio.