The smart TV OS shake-up - Amazon, Walmart, and the coming age of shoppable media
According to Omdia’s latest TV Design & Features Tracker, Roku continues to lead the U.S. smart TV OS market — but big changes are on the horizon. In 2025, retail media giants like Amazon and Walmart are poised to disrupt the connected TV landscape, reshaping the future of digital advertising and smart TV platforms.
Read MoreUHPPI LCD: Challenging OLEDoS in high-resolution VR displays
In this blog, we discuss how recent advancements in Ultra-High PPI (UHPPI) LCD technology from manufacturers like BOE and Innolux are challenging the dominance of OLED on Silicon (OLEDoS) in high-resolution displays for virtual reality and mixed reality headsets.
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No more online-centric smartphone brands in India
India’s smartphone retail landscape is undergoing a foundational shift, with offline emerging as the anchor for premium sales, experiential retail, and tiered market expansion. Online-centric brands are embracing offline for consistent volume and ASP growth, leveraging financing, in-store demos, and multi-device ecosystems. This blog dissects how India’s maturing market dynamics demand omnichannel agility and strategic channel harmony to drive future growth.
Read MoreTelco titans and channel GTM – executive summary
Executive summary of the telco titans and channel GTM report, which highlights the top global telco companies (telco titans) and includes insights on telco channel GTM variations and the path from legacy telco to legendary telco (techco).
Read MoreWhy is game development so expensive?
The cost of game development has soared in recent years, even as the games market has struggled to generate growth in the post-pandemic period. In this blog, Omdia's games experts explore the factors driving this rapid growth in development costs, what studios can do about it, and how technology vendors can capitalize on changing market dynamics.
Read MoreHow global tariffs are transforming automotive manufacturing strategies today
Global tariffs are disrupting automotive manufacturing, forcing supply chain and technology strategy overhauls as companies navigate trade uncertainty and position for success amid new market realities.
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Channel partner investment in cloud hyperscalers: a strategic pivot point
Our data from a recent poll reveals that of those partners whose clients are currently using hyperscaler vendor services, 60% of partners’ clients are currently using just one or two hyperscaler vendors on average. This concentration reflects a maturing market where enterprises prioritize operational simplicity, cost efficiency and deep integration with preferred platforms – typically AWS, Microsoft Azure or Google Cloud.
Read MoreThe rise of games tech: Exploring the complex web of games innovation
The games industry is projected to generate $234 billion in revenue in 2025. Of this figure, over $71 billion, will flow to technology vendors, meaning that these companies now capture over 30% of the total value of the games market. In this blog, Omdia's games experts explore how game technology drives today's games world, supporting everything from development to security.
Read MoreShift in global PC supply chain: South-East Asia gains momentum
As global trade shifts and tariff pressures rise, PC brands are turning to South-East Asia for U.S.-bound production to boost supply chain resilience, as explored in the latest blog from Omdia's Display group.
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