Netflix’s worldwide games launch marked its first anniversary on November 2, 2022. This analysis draws on an array of data from Omdia and its research partners to understand the strategy’s performance and outlook.
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What a year’s data tells us about Netflix’s games strategy
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The Games of Netflix
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Netflix is already a games company. This report asks in what ways Netflix could deepen its role. There are many avenues of prospective involvement for the company to explore, 15 in total, 3 of which we deep-dive into.
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The fundamental obstacle to Netflix’s games strategy is one of its own making
Analyst Opinion / 16 Feb 2022 / Rob Gallagher
Will Netflix’s expansion into games encounter similar challenges to Spotify’s video strategy? Data from Omdia and its research partners on the performance of Netflix’s interactive video titles and mobile games suggests an answer.
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The Analyst Team
Rob Gallagher
Follow AnalystChief Analyst, Consumer Technologies & Services
With over 25 years of experience analyzing consumer technologies and services, Rob specializes in identifying opportunities at the intersections and gaps between media, big tech, and consumer electronics markets. He regularly advises clients across the value chain, including media firms, tech giants, device makers, network operators, infrastructure vendors, investors, and regulators.
Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining the company that is now Omdia in 2003, he has played a key role in expanding the company’s coverage of innovative consumer services and technologies. Rob’s achievements include devising and launching several research services and leading complex consulting projects.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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