This dataset sizes FAST advertising revenue by market. FAST channels are pre-programmed, linear video channels with scheduled ad breaks that are delivered over the open internet through a FAST-enabled service.
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FAST Revenue Forecast 2018–28
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FAST Channel Distribution Database
Data / 08 Aug 2025 / Daniel Sutton
Data that tracks the availability and total addressable market of FAST channels, segmented by channel owners, genres, languages, exclusivity, and content type of the channels.
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FAST’s Forward March: Presented at the Media & Entertainment Leaders Summit (MELS22)
Presentation / 22 Dec 2022 / Matthew Bailey
Presentation delivered by Matthew Bailey, Principal Analyst, in November 2022. Provides and overview of the FAST space, its potential growth, the drivers behind this growth, and the evolving roles of players across the value chain.
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FAST: the evolution of linear channel viewing in the connected TV era in the US and beyond
Analyst Opinion / 23 May 2022 / Marija Masalskis
FAST (free ad-supported streaming TV) channels generated over $4bn in ad revenue in 2021. Platform ambitions of CTV (connected TV) manufacturers are one of the key growth drivers of this market, and are fueling a vibrant ecosystem of distributors, aggregators, and technology vendors.
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Global Media and Entertainment Trends: FAST Forecasts – CEE & Beyond
Presentation / 06 Jun 2023 / Maria Rua Aguete
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, Media & Entertainment, as part of the NEM (New Europe Market) 2023 event in Dubrovnik in June 2023.
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Eastern Europe joins FAST race, with premium ad-supported video revenue set to reach $42m by 2028
Analyst Opinion / 06 Jun 2023 / Maria Rua Aguete
Omdia research shows that the Central and Eastern European (CEE) market is on track to reach an annual total of $42m in free ad-supported streaming tv (FAST) revenue by 2028.
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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