This report assesses the results of Omdia’s inaugural global FAST revenue forecast, which sizes the TV and video market’s “fastest” growing segment across Omdia’s Tier 1 territories and regions.
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FAST Revenue Forecast Report 2018–28
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FAST Revenue Forecast 2018–28
Data / 22 Jun 2023 / Matthew Bailey
This dataset sizes FAST advertising revenue by market. FAST channels are pre-programmed, linear video channels with scheduled ad breaks that are delivered over the open internet through a FAST-enabled service.
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FAST Channel Distribution Database
Data / 08 Aug 2025 / Daniel Sutton
Data that tracks the availability and total addressable market of FAST channels, segmented by channel owners, genres, languages, exclusivity, and content type of the channels.
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Consumer and Industry Trends Driving the Growth of CTV and FAST
Presentation / 15 Jun 2023 / Marija Masalskis
Presentation on rapidly evolving CTV, FAST, and convergent TV screen advertising delivered by Marija Masalskis at the OTT.X X-FRONTS event in Los Angeles, May 2023.
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Advertising Market Monitor: US – 2023
Report / 12 May 2023 / Marija Masalskis
This report discusses 2022 advertising market performance and highlights key trends for the next five years: the decline and increasing impact of events in traditional linear TV ads, the rise of premium AVOD, the competition faced by Google and Meta from TikTok, and the retail media segment.
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Advertising Market Monitor: Western Europe – 2023
Report / 05 Jun 2023 / Matthew Bailey
Assesses the state of Western Europe's advertising market by media segment, including analysis of 2022 performance, forecasts to 2028, the current and future standing of global tech platforms and broadcast groups.
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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