MultiCaaS is a response to the rising end-user demand for cloud-based communication and customer engagement solutions, which Omdia predicts will significantly disrupt the market, replacing many standalone UCaaS and CCaaS offerings.
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Market Landscape: MultiCaaS – Blending UCaaS and CCaaS for Differentiation and Growth
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The Analyst Team
Brent Kelly
Follow AnalystPrincipal Analyst, Digital Workplace
Brent Kelly is a principal analyst for unified communication and collaboration within Omdia’s Digital Workplace team.
Since 1998, Brent has been the principal analyst at KelCor, Inc., where he provided strategy and counsel to CxOs, investment analysts, VCs, technology policy executives, sell-side firms, and technology buyers. He also provided full-time consultancy to Wainhouse Research and Constellation Research. With a PhD in chemical engineering, Brent has a strong data background in numerical methods and applied artificial intelligence with significant experience developing IoT and AI solutions.
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Prachi Nema
Follow AnalystPrincipal Analyst, Unified Communication and Collaboration
Prachi specializes in enterprise communications and collaboration technologies, including video conferencing equipment and services. She brings over 15 years of telecoms industry experience and expertise in fixed and mobile convergence, service provider strategies, and next-generation technologies. Prachi has authored market share and forecast reports and analysis on a range of topics across the enterprise collaboration landscape.
Prachi has worked as a software engineer with various companies, including Idea Cellular, AT&T, and Motorola. She then moved into research and analysis, working as telecoms analyst with several boutique firms, including GSMA, where she researched strategies for increasing youth employment opportunities through mobile technologies and services. She holds an engineering degree in electronics and telecommunications from SGSITS in India and an MBA from the Henley Business School, part of University of Reading. Prachi is fluent in English and Hindi and is based in London.
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Mila D'Antonio
Follow AnalystPrincipal Analyst, Customer Engagement
Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.
Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.
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David Myron
Follow AnalystPrincipal Analyst, Customer Engagement
As part of Omdia’s enterprise IT team, David focuses on contact center as a service, workforce engagement management, and AI solutions, as well as agent staffing trends. He provides insights into these topics for vendor and enterprise clients through research, consulting, white papers, webinars, and blogs.
David is a multiple award-winning writer who began covering the contact center industry in 2001 as the customer service and support editor at CRM magazine. He later served as the publication’s editor-in-chief and editorial director for more than a decade. While there, he also worked as the editorial director of Speech Technology magazine and the founding editor of SmartCustomerService.com. David holds a Bachelor of Arts in communication (with a concentration in journalism) from Hofstra University.
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