This opinion piece analyses how FAST stand in the overall video advertising landscape and how Connected TV is and will be pivotal for its development
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Connected TV provides a significant boost to FAST, but remains overshadowed by social platforms
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This dashboard investigates how users of FAST video services engage with their content: which services they use, which devices they have, and their sentiment toward advertising and other media. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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South Korea and Japan are catching up FAST
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This report studies the developments of free ad-supported streaming TV (FAST) in South Korea and Japan.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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