In-depth insights on the US and Canada pay TV and online subscription video markets, including the growth of subscription video, how pay TV is combating churn, the success of AVOD and hybrid advertising tiers, and the increasing bundling and aggregation occurring in the North American market.
OM135865
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Pay TV & Online Video Report: North America – 2025
Part of a Collection
GO TO COLLECTION
SHOW LATEST
HIDE LATEST
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
2024 Trends to Watch: TV & Online Video in North America – Bundling, AI, and Piracy
Report / 11 Oct 2023 / Sarah Henschel
This 2024 Trends to Watch highlights the necessity for service aggregation in the US, AI’s impact in sports streaming, content availability’s importance in churn, and hybrid advertising models’ success.
UPGRADE
Non-telco Aggregation of SVOD: A Preliminary View of the Market
Report / 03 Mar 2025 / Tony Gunnarsson
This report quantifies the proportion of SVOD subscriptions that are coming from non-telco aggregators. The key services assessed here are Prime Video Channels, Apple TV+ Channels, and Roku, with an aggregated total for Others.
UPGRADE
OTT Video Bundling and Partnerships: 4Q24 Highlights
Report / 15 Jan 2025 / Pål Karlsen
This tracker provides a summary of recent partnership deals signed between OTT companies and mobile, fixed, and pay-TV operators by type, date, and country.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Paul Erickson
Follow AnalystPrincipal Analyst
Paul Erickson is an industry analyst with broad experience across the Media and Entertainment technology sector. He is the US-focused Principal Analyst within Omdia’s global Media & Entertainment research practice and is part of the team driving Omdia’s TV and Online Video Intelligence Service. Paul currently concentrates on the dynamic intersection and integration of streaming video, TV, and advertising,
He rejoined Omdia in 2024 after several years of private consultancy, and prior roles as Research Director for Entertainment and Consumer Electronics at Parks Associates and as an industry analyst for Omdia / IHS Markit, NPD DisplaySearch (now Circana), and IMS Research.
His veteran experience and insights span two decades across streaming video services / platforms, broadcast and pay TV, connected consumer electronics, digital Media, UI / UX technologies, smart home, gaming, and audio technologies.
Paul has been quoted in a variety of news outlets and industry publications, including the Financial Times, the Wall Street Journal, Variety, Los Angeles Times, USA Today, Associated Press, Reuters, CNN, BusinessWeek, Bloomberg, ABC News, CBS News, NBC News, New York Times, Wired, and CNET. He is also a frequent speaker at industry conferences, such as CES, IBC, CTV World Summit, StreamTV, and IFA. Paul is a two-time AVIXA Emerging Trends Fellow honoree.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.