TV Sets (Emerging Technologies) Market Tracker: Forecast – 3Q25 Database

Hisakazu Torii

Chief Analyst, Consumer Devices

As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.

Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.  

Ken Park

Research Director, TV/ProAV

Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.

Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.

Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.

Bing Zhang

Senior Principal Analyst, TV

Bing Zhang is a senior principal analyst; his main research interests are the TV market and consumer electronics and devices within the Omdia group. Bing Zhang provides analysis of the global and Chinese TV market.

Prior to Omdia, Bing Zhang joined IHS Markit in November 2014 when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. He has strong ties to TV manufacturers across the globe and is very familiar with the Chinese TV market and its development. Before joining DisplaySearch, he spent five years at the leading TV and mobile phone maker, Konka, in sales channel management, marketing research, and supply chain management.

Bing Zhang has degrees in polymer science, engineering, and business administration from Sichuan University, China.

Matthew Rubin

Principal Analyst, ProAV

Matthew Rubin covers digital signage and corporate applications within the Omdia ProAV team, specializing in dvLED and LCD technology. His primary focus includes contributing to vertical analysis reporting and consulting.

Matthew has worked for IHS Markit, developing consumer TV research. He also worked for a technology consulting research firm, leading the consumer display and professional display equipment research (FPD, IFPD, LED, and projection).

Patrick Horner

Practice Leader, Consumer Electronics

Patrick leads the team of analysts focused on consumer electronics. While they cover a broad area of all home electronics products, there is a particular emphasis on understanding the evolving television market. Uncovering the trends and market direction helps to deliver the insights to forge future strategic decision making.

After graduating from the Carlson School of Management at the University of Minnesota, Patrick began his career as a retail buyer for Target Corporation. After eight years in senior buying roles, he switched sides to sell for manufacturers at national accounts. He also completed an MBA in Marketing. Working for both Casio and Philips, he sold literally billions of dollars of product to Best Buy and Target. After working for many years in sales, he joined Casio’s Tokyo office of Research and Development. There, he developed product strategy and consulted directly with the senior executive team.

Helma Hassan

Research Analyst

As part of the Consumer Electronics team, Helma contributes to TV household research. She develops modeling and databases while focusing on understanding the TV business in the ASEAN and MENA regions.

Prior to joining Omdia in 2021, Helma served as a data analyst at eBdesk, where she managed open source intelligence and big data initiatives for governmental agencies and policy makers. Before that, she started her career as content writer in Hello Health Group, where she used her medical background to democratize access to healthcare knowledge and was later exposed to data journalism by training.

She graduated from Cairo University with a Bachelor of Medicine, Bachelor of Surgery degree.

Kelly Lee

Principal Analyst

Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.

Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.