Games Tech Intelligence Service

This database measures and forecasts the future growth to 2027 of the entire market for technology products and services consumed by the games industry, segmented into 15 product categories, and broken down by device and region.

This database maps 348 games tech companies against 76 product categories, giving a comprehensive overview of the technology vendor landscape in the games industry.

This database tracks revenue from in-game advertising in mobile, PC, and console games. It includes historic data from 2018 to present together with forecasts to 2027, split by device, advertising format, and geography.

Omdia's IT Enterprise Insights provides an interactive interface to the largest annual global survey of IT decision-makers. It draws on the opinion of over 6,400 respondents from 56 countries in 16 major industries. The data tool enables users to identify variances in demand across market segments and to adjust go-to-market messaging accordingly.

Navigating the technology ecosystem underpinning the games industry is challenging but is essential to gain a full understanding of the market. This analyst insight examines why games tech is so complex, and so important.