Connected TV platforms will be central to an array of future TV strategies, but the market is complex. Key to understanding where to compete or partner will be an ability to see the bigger picture from many different angles.
OM123227
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Piercing the “fog of war” on the connected TV battlefield
This Analyst Opinion is included in
Products
- Addressable Consumer Devices Intelligence Service
- Advertising Intelligence Service
- Consumer Research - Devices, Media and Usage Spotlight Service
- FAST Channels and Services Convenience Package
- Media and Entertainment Viewpoint Service
- Set-Top Box and Streaming Media Devices Intelligence Service
- TV and Online Video Intelligence Service
- TV Sets Intelligence Service
- TV Sets Market Tracker
- TV Sets Spotlight Service
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
The Connected TV OS Battlefield
Presentation / 10 Apr 2024 / Maria Rua Aguete
The connected TV market is rapidly evolving based on the type of services supported by the underlying OS. In this presentation we highlight the different CTV OS and their adoption by TV OEM.
UPGRADE
Connected Devices Databases - Core Connected Devices
Data / 08 Jul 2025 / Daniel Sutton
This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on nine connected devices by type and by operating system. The device types include Smart TV, PC, smartphone, and more. The data is delivered in TRAX and Excel Pivot Tables and annual data is updated quarterly.
UPGRADE
TV Design & Features Tracker: Pivot – History – 1Q24
Data / 03 Jun 2024 / Paul Gray
This database analyzes and forecasts major TV features such as digital broadcast, video processing, backlighting, high dynamic range, wide color gamut, high frame rate, smart TV, OLED technology, UHD, and 8K.
UPGRADE
Pay TV STB Tracker – 4Q23 Database
Data / 10 May 2024 / Charlotte Williams
Provides quarterly and annual shipment and revenue forecast and share data for the set-top box market. Covers pay-TV and free-TV STBs and streaming media devices, segmented by geography and a range of technologies.
UPGRADE
Streaming Media Device Market Tracker – 2024 Database
Data / 20 May 2024 / Daniel Simmons
Database of the streaming media device market, including devices from Apple, Amazon, Google, Roku, and covering market size, vendor market share, form factor share, resolution share, forecasts, and market trends for streaming media devices.
UPGRADE
Games Hardware Database
Data / 18 Jul 2025 / James McWhirter
Games console hardware sales and forecast data on games consoles and VR hardware covers sales volumes, ASPs, and sales value segmented by device group, company, and platform.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Rob Gallagher
Follow AnalystChief Analyst, Consumer Technologies & Services
With over 25 years of experience analyzing consumer technologies and services, Rob specializes in identifying opportunities at the intersections and gaps between media, big tech, and consumer electronics markets. He regularly advises clients across the value chain, including media firms, tech giants, device makers, network operators, infrastructure vendors, investors, and regulators.
Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining the company that is now Omdia in 2003, he has played a key role in expanding the company’s coverage of innovative consumer services and technologies. Rob’s achievements include devising and launching several research services and leading complex consulting projects.
More Content By Rob Gallagher
Daniel Sutton
Follow AnalystPrincipal Analyst, Visual Entertainment
Daniel Sutton is part of the media and entertainment team, specializing in aggregating data and curating both custom and syndicated outputs across the media and entertainment space. His work supports the development of new products and the expansion of existing data sets at Omdia.
Daniel joined the television media service at Omdia (formerly IHS Markit) in 2014, specializing in IPTV and video-on-demand (VoD) technologies. Later, he developed outputs for the TV and online video intelligence service and has since worked with teams at Omdia to create the current service.
Prior to joining Omdia, Daniel worked predominantly as an analyst, supporting the management of accounting functions in a range of industries, including infrastructure, fashion, and housing.
More Content By Daniel Sutton
David Tett
Follow AnalystPrincipal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
More Content By David Tett
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
More Content By Max SignorelliBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.