The Rise of Games IP in Other Media

Charlotte Jones

Senior Principal Analyst, Cinema

As part of Omdia's Media and Entertainment team, Charlotte Jones covers the global film ad cinema sectors, with a specific interest in digital technology, premium cinema, and emerging markets. 

Charlotte provides detailed analysis on exhibitor strategy, evolving film industry business models and theatrical market forecasts. She is also responsible for Cinema Intelligence the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at industry events as well as leading voice on industry webinars.

Prior to joining Omdia’s legacy business unit IHS Markit Technology, formerly Screen Digest in 2003, Charlotte worked as an analyst for Kagan World Media and with Sport Business Group. 

She holds a degree in geography from the University of Wales, Aberystwyth as well as a master’s degree in international business.

Dom Tait

Research Director, Games, Music, Consumer Platforms and AI

Dom Tait is Omdia’s Research Director for games, music and audio, and consumer platforms and AI research. Dom joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialization in games and—increasingly—how they converge with other media.

Dom’s background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, he has worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world. As such, he can advise clients on a range of digital media.

Ed Ludlow

Senior Data Analyst, Media and Entertainment

As part of OMDIA’s digital content and channels service, Ed uses programing and automation to monitor the evolving television and online video broadcasting landscape. Ed also supports OMDIA’s cinema and movies, advertising, and sports services. Ed is a specialist in the video on demand sector, having previously worked as part of Netflix’s UK publicity arm on retainer before joining OMDIA in 2021. He came with an in-depth knowledge of UK film distribution, which he had acquired through developing his own website, an online data-visualization dashboard for UK cinema. His work at OMDIA involves creating Excel and Power BI deliverables with R and SQL; using Python to build web-scraping robots; and writing reports about channel revenue streams and TV, film, and video production and distribution. He is fluent in three languages and graduated from The University of Leeds in 2018.

Juan Villegas

Research Analyst

As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.

Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.

Chenyu Cui

Senior Analyst, Games

Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China. 

Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.

James McWhirter

Senior Analyst, Games

James is part of Omdia’s games team, specializing in the markets for PC and mobile gaming. He provides information and forecasts on industry events and trends, as well as hardware and software. James also supports research concerning the console games market and consults concerning the wider games industry.

Prior to joining Omdia, James worked as a research analyst in HR tech, his insight informing business decisions and supporting the development and implementation of new products powered by artificial intelligence. James has also covered the market for video games across several writing roles, including editor for a specialist website covering the Nintendo 3DS handheld console. James holds a Bachelor of Science in Economics from Royal Holloway, University of London.

Sarah Henschel

Principal Analyst

As part of Omdia's media and entertainment team, Sarah covers online video for the Americas, with a specific interest in over-the-top and subscription streaming strategies, transactional home entertainment, and global physical video research. She specializes in tracking, modeling, and forecasting the ever-changing home entertainment and direct-to-consumer landscape.

Previously, Sarah worked as an associate at NBCUniversal as part of its digital distribution team. She holds a Bachelor of Science in business cinematic arts from the University of Southern California in Los Angeles. She is based in the company’s Austin, Texas, office.

Steven Bailey

Principal Analyst, Video Games

Steve specializes in the online PC gaming market, virtual worlds, online consoles, as well as casual, browser-based, and social gaming. 

He also provides consultancy services for major international clients and general games intelligence service work. Steve focuses on subscription and micro-transaction markets in the West as well as in emerging gaming sectors.

Prior to joining Omdia, Steve had an accomplished career in games journalism in a variety of magazine roles, including as editor of a TV-based games portal. Most notably, he lent his distinctive voice as a freelance writer to Edge, the influential games periodical. Over the six years of his career as a writer, Steve published several thousand published pages of video game content within the specialist press.

Steve attended Cardiff University in Wales, completing a PhD in mathematics with an emphasis on numerical analysis and multivariate calculus.  

David Hancock

Chief Analyst, Media and Entertainment

David is a leading expert on the global film and cinema market and played a fundamental role in the conversion of cinemas to digital projection and distribution technology over the past decade. Leading Omdia’s cinema team, he has set up the cinema intelligence service and the premium cinema service, most recently. 

David has authored reports on the cinema market and participated in consultancy projects. He specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence, and market analyses. 

Since 2015, David is the President of the European Digital Cinema Forum and often contributes to media regarding the film industry. Prior to joining Omdia (formerly IHS Markit), David was as a research consultant at IDATE DigiWorld and a senior executive with Eurimages. 

He holds a Bachelor of Arts (Hons.) in business studies and French from Leeds Beckett University in the UK and studied at the Brest Business School in France. 

Max Signorelli

Principal Analyst, Media & Entertainment

Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.

Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.