AppDirect’s advances its “Everything Store” strategy with Tackle.io acquisition
Driven by a vision to unify B2B subscription commerce, AppDirect is acquiring Tackle.io to integrate hyperscaler marketplaces like AWS and Azure. Omdia analyzes this "Everything Store" strategy, which positions AppDirect to bridge advisor-led commerce and enterprise cloud procurement as marketplace sales are forecast to hit US$163bn by 2030.
Read More
Zoom’s new Zoom Up Program: A unified communications (UC) industry disruptor
Driven by demands for modern compensation, Zoom disrupts the UC market with a points-based program incentivizing the full customer lifecycle. Omdia analyzes this shift, as Zoom aligns with partner preferences for advisory rewards, challenging legacy commission-based models.
Read More
From Mega-Conferences to Micro-Communities: Inside the New MSP Events Economy
Driven by a surge in face-to-face demand and a crowded calendar of 352 global events, the MSP partner ecosystem is shifting from mega-conferences to focused micro-communities. Omdia analyzes this recalibration, identifying three vendor investment archetypes and seven "Triple Crown" leaders.
Read More
Empowering the Health and Fitness Ecosystem with Smart Rings
Driven by a demand for simpler, screen-less health tracking, the global smart ring market is gaining significant momentum, with shipments forecast to exceed 4 million units in 2025.
Read More
Channel Partners Navigate Sustainability Challenges Amid Geopolitical Headwinds
Driven by the race for platform dominance, the tech market is now a war over agentic AI ecosystems. Omdia analyzes this race, as hyperscalers invest billions to accelerate partner-led innovation, while partners must now strategically choose which platforms to back.
Read More
The agentic SOC: SecOps evolution into agentic platforms
Driven by staffing shortages and cost pressures, Security Operations Centers (SOCs) are adopting agentic AI to automate key tasks. Omdia analyzes this shift as the next major evolution in SecOps, enabling more autonomous and scalable threat detection, investigation, and response.
Read More
AI PoCs to production: a balanced perspective
Driven by fears of an "AI bubble" fueled by low PoC-to-production rates, the AI adoption market is splitting. Omdia's 2025 AI Market Maturity Survey analyzes this divide, as 31% of firms report success rates under 5% while 46% successfully move over 10% of PoCs to production.
Read More
The next platform war – The race to be the winning agentic AI ecosystem
Driven by the race for platform dominance, the tech market is now a war over agentic AI ecosystems. Omdia analyzes this race, as hyperscalers invest billions to accelerate partner-led innovation, while partners must now strategically choose which platforms to back.
Read More
Chinese TV makers reduce 4Q25 panel forecast by 9 percentage points on market concerns
Driven by price negotiations and market concerns, the TV panel market is splitting as Chinese TV makers cut their 4Q25 demand forecast by 9 percentage points. Omdia analyzes this divide, as Chinese makers use forecast cuts as a tactic while South Korean makers slightly increase demand to combat competition.
Read More
Meet our analysts
Analyst directory
Meet our team of market leading analysts across the full spectrum of the technology industry.
Meet the teamAsk An Analyst
Leverage unique access to market leading analysts and profit from their deep industry expertise during tailored Ask An Analyst sessions included in your subscription.
.png?rev=40a6d3be082f4e9092e79cb89166544d)