Much of the popularity of free ad-supported streaming TV (FAST) services such as Pluto TV and Samsung TV Plus has been down to the passive viewing experiences they offer. But providers need to more actively engage viewers as competition for attention and advertisers intensifies across the TV and video market.
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FAST’s latest challenge: Getting lean-back viewers to lean in
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Consumer Research – International FAST Visualization
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This dashboard investigates how users of FAST video services engage with their content: which services they use, which devices they have, and their sentiment toward advertising and other media. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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Data / 27 Oct 2025 / Daniel Sutton
Data that tracks the availability and total addressable market of FAST channels, segmented by channel owners, genres, languages, exclusivity, and content type of the channels.
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FAST Revenue Forecast Report 2018–28
Report / 22 Aug 2023 / Matthew Bailey
This report assesses the results of Omdia’s inaugural global FAST revenue forecast, which sizes the TV and video market’s “fastest” growing segment across Omdia’s Tier 1 territories and regions.
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2024 Trends to Watch: AVOD, FAST and the New TV
Report / 02 Nov 2023 / Marija Masalskis
This report discusses the key 2024 trends that will drive the converging “new TV” market, where broadcasters, AVOD, FAST, pay TV, and smart TV operators compete and collaborate.
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The Analyst Team
Rob Gallagher
Follow AnalystChief Analyst, Consumer Technologies & Services
With over 25 years of experience analyzing consumer technologies and services, Rob specializes in identifying opportunities at the intersections and gaps between media, big tech, and consumer electronics markets. He regularly advises clients across the value chain, including media firms, tech giants, device makers, network operators, infrastructure vendors, investors, and regulators.
Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining the company that is now Omdia in 2003, he has played a key role in expanding the company’s coverage of innovative consumer services and technologies. Rob’s achievements include devising and launching several research services and leading complex consulting projects.
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