Advertising Intelligence Database
Core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by country and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.
Advertising – GAMA Database Summary
Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
Hybrid AVOD/SVOD Models Dominate the New US Direct-to-Consumer Streaming Landscape – August 2022
This report looks at key dynamics driving direct-to-consumer services to adopt a hybrid model: subsidizing consumers’ access, replicating traditional TV channel economics, and competing with big tech in the connected TV advertising market.
Broadcaster AVOD and Connected TV Strategy in Asia & Oceania
This report discusses Asia & Oceania broadcasters' AVOD and connected TV strategy.
The Analyst Team
Senior Principal Analyst, Digital Content & Channels
Principal Analyst, Media and Entertainment
Kia Ling Teoh
Senior Analyst, Advertising
All set! This article has been sent to firstname.lastname@example.org.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.