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Trends to Watch: TV & Online Video
Annual

Last Updated: 03 Oct 2019

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It’s time for broadcasters to think “streaming-first”

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Smart TVs will ready gaming for primetime

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Advertising Intelligence Database

Core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by country and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.

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Advertising – GAMA Database Summary

Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.

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Advertising Company M&A Visualization

 

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Hybrid AVOD/SVOD Models Dominate the New US Direct-to-Consumer Streaming Landscape – August 2022

This report looks at key dynamics driving direct-to-consumer services to adopt a hybrid model: subsidizing consumers’ access, replicating traditional TV channel economics, and competing with big tech in the connected TV advertising market.

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Broadcaster AVOD and Connected TV Strategy in Asia & Oceania

This report discusses Asia & Oceania broadcasters' AVOD and connected TV strategy. 

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Advertising – GAMA Database Summary

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Advertising Intelligence Database

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It’s time for broadcasters to think “streaming-first”

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Media & Technology Digest - November 2022

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The Analyst Team
Tim Westcott

Senior Principal Analyst, Digital Content & Channels

Tim Westcott
Matthew Bailey

Principal Analyst, Media and Entertainment

Matthew Bailey
Kia Ling Teoh

Senior Analyst, Advertising

Kia Ling Teoh
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