Explores COVID-19’s impact on the global advertising market, assesses how inter- and intra-segment dynamics will change, future winners and losers, and where a wide range of players should play in advertising over the next five years.
Discusses the growing importance of connected TV (CTV) advertising, recent technology and commercial developments in addressable TV space and the convergence of these two advertising market places into a single advanced TV market.
This tracking tool includes revenue data on the advertising, broadcaster, online platform, and online video segments of the media industry broken down by country, region, company, and type.
This report analyzes the growth of online video advertising revenues across 22 key markets. It includes market shares of YouTube, Facebook, and broadcast groups and examines growth factors and outlook in each market.
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