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Advertising Intelligence Service

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In today's connected world, advertising is at the heart of leading global technology companies. Omdia gives you a global view of advertising with detailed and timely market data and forecasts at a country level. Know where to play across the digital landscape and explore how advertising drives media monetization.

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Use this feature to view the product’s related, periodically updated content, including historical items in the series.

Advertising Market Monitor
Annual

Last Updated: 30 Jul 2025

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Advertising Intelligence Database

This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by market and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.

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DOJ Forces Google’s Hand in Ad Tech Monopoly Case: An assessment of market impacts

This report assesses the DOJ’s finding of Google’s monopolistic supply-side ad tech position, its impact on Google and its current strategic focus, and current and future ad tech market dynamics and digital media consumption patterns.

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Advertising Company M&A Tracker – 4Q24 Data

This tracker focuses on merger and acquisition activities that affect the advertising business within the media and entertainment landscape.

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The streamers’ advertising gamble is already paying off

The launch of hybrid subscription ad tiers is already paying off, and ad-tier subscription revenue is growing at a much faster pace than premium ad-free subscription revenue.

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2025 Trends to Watch: Advertising

This report assesses and analyzes the key trends set to shape an increasingly data-driven advertising market in 2025.

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Advertising – GAMA Database Summary

Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.

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The analyst team
Matthew Bailey

Senior Principal Analyst, Advertising

Matthew Bailey
Kia Ling Teoh

Senior Analyst, Advertising

Kia Ling Teoh
Daoud Jackson

Senior Analyst

Daoud Jackson
Juan Villegas

Research Analyst

Juan Villegas
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