Advertising Intelligence Service

In today's connected world, advertising is at the heart of leading global technology companies. Omdia gives you a global view of advertising with detailed and timely market data and forecasts at a country level. Know where to play across the digital landscape and explore how advertising drives media monetization. Product Overview

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The latest telco ad tech joint venture in Europe aims to capitalize on the growing privacy movement

Analyst Opinion | Matthew Bailey | 23 Feb 2023

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Why challenges to Netflix’s content quality crown will only grow

Analyst Opinion | Rob Gallagher | 21 Feb 2023

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The end of simplicity for digital media’s leaders

Analyst Opinion | Rob Gallagher | 20 Jan 2023

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Advertising Intelligence Database

Database | Marija Masalskis | 02 Dec 2022

Core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by country and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.

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Advertising – GAMA Database Summary

Database | Marija Masalskis | 01 Dec 2022

Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.

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Advertising Company M&A Visualization

Visualization | Kia Ling Teoh | 15 Dec 2022

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Hybrid AVOD/SVOD Models Dominate the New US Direct-to-Consumer Streaming Landscape – August 2022

Market Landscape | Marija Masalskis | 12 Aug 2022

This report looks at key dynamics driving direct-to-consumer services to adopt a hybrid model: subsidizing consumers’ access, replicating traditional TV channel economics, and competing with big tech in the connected TV advertising market.

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Broadcaster AVOD and Connected TV Strategy in Asia & Oceania

Market Analysis | Kia Ling Teoh | 16 Jun 2022

This report discusses Asia & Oceania broadcasters' AVOD and connected TV strategy.

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The Analyst Team

Tim Westcott

Senior Principal Analyst, Digital Content & Channels

Tim Westcott

Matthew Bailey

Principal Analyst, Media and Entertainment

Matthew Bailey

Kia Ling Teoh

Senior Analyst, Advertising

Kia Ling Teoh

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Advertising Intelligence Service

The latest telco ad tech joint venture in Europe aims to capitalize on the growing privacy movement

Why challenges to Netflix’s content quality crown will only grow

The end of simplicity for digital media’s leaders

Advertising Intelligence Database

Advertising – GAMA Database Summary

Advertising Company M&A Visualization

Hybrid AVOD/SVOD Models Dominate the New US Direct-to-Consumer Streaming Landscape – August 2022

Broadcaster AVOD and Connected TV Strategy in Asia & Oceania

Media & Technology Digest - March 2023

The latest telco ad tech joint venture in Europe aims to capitalize on the growing privacy movement

Why challenges to Netflix’s content quality crown will only grow

Media & Technology Digest - February 2023

FAST Channel Revenues Will Reach $12bn in 2027