Movies will become more impactful, harnessing new synergies in cross-sector IP, such as from gaming, as well as exploring further synergies through subscription models in the value chain.
After massive box office losses because of global cinema closures, all stakeholders must rethink their place in the wider media landscape. How can they use new tech to engage cinemagoers and pull new audiences into their reimagined spaces?
Lost box office revenue will continue to impact cinemas’ ability to invest in technology upgrades and wider refurbishment—a process necessary to keep cinema as an appealing and enjoyable experience.
This report profiles the cinema markets of eight countries not in Omdia's Cinema and Movies Intelligence Service, namely Bahrain, Bolivia, Dominican Republic, Honduras, Kuwait, Oman, Puerto Rico, and Qatar. These markets total nearly 50 million people and over 1,250 cinema screens.
Total box office in 1H22 reached the equivalent of 61% of 2019’s first-half tally, as upward momentum in terms of the return of major global releases and increasing consumer confidence made an impact.
Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
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