Cinemas are open again, major movies are back on screens, and the process of recovery has begun in earnest. The market is undergoing structural changes and there are some areas of concern for the future, among much optimism. This report looks at where cinema is in 2022, how the sector recovery is faring, the key global metrics, and ground-breaking research into all the cross-border circuits in the world.
The concept of simultaneous dine-in cinema and a movie taps into the pressures of time that people have (time poverty) and offers a way to combine two traditional evenings out into one experience. Dine-in cinema is part of the mainstream US market, despite requiring a complete rethink of the cinema operation, from staffing to kitchens. This report analyzes the relatively new concept of dine-in cinema in the US and UK, profiling major players and assessing the market penetration.
The impact of the COVID-19 pandemic was felt for a second year at the global box office as total revenue hit around $21bn, equivalent to 50% of 2019’s benchmark year but also marking a 79.5% increase on the same total in 2020, the first and most devastating year of the pandemic.
Key results from the global cinema market in 2022, including box office, studio results, most successful movies globally, cinema content trends (spotlights on Marvel, anime, and animation), and the 2022 context for recovery.
After a harsh year of closures, the cinema business has been able to open up in 2H21 with a steady stream of major movies and increasing numbers of open cinemas. Despite continuing uncertainty, several movies have done good business and markets are getting closer to previous attendance levels, but consumer hesitancy and restrictions are still holding it back.
Consumer spend on movies will hit a record $77 billion in 2022 as cinemas return to near full capacity and the impact of COVID-19 wanes. Streaming and theatrical grows increasingly symbiotic through a number of key movie trends in 2022.
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