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Media and Entertainment Viewpoint Service

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Play to win with a strategic overview of the media and entertainment world. Omdia helps you to connect the dots across cinema, TV, online video, games, music, and advertising markets, technologies and services. Leverage expert insights on market dynamics, consumer engagement and spend, and mega trends.

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Use this feature to view the product’s related, periodically updated content, including historical items in the series.

Multisubscription TV & Video Forecast Report
Annual

Last Updated: 05 Dec 2024

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Trends to Watch: TV & Online Video
Annual

Last Updated: 04 Dec 2024

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Addressable Consumer Devices Review
Annual

Last Updated: 14 Aug 2024

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Advertising Market Monitor
Annual

Last Updated: 26 Jun 2025

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Pay TV & Online Video Market Monitors
Annual

Last Updated: 11 Oct 2024

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Featured

What is HOT in Media: The Evolving Relationship Between CTV, TV OS, and Retail Media

A presentation deck by Maria Rua Aguete, Omdia’s Senior Research Director, Media & Entertainment, presented at the Connected TV World Summit in March 2025.

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FAST London 2025: More haste, less speed

Attendees at technology vendor Amagi’s FAST London event on March 26 discussed their priorities to ensure they can play leading and sustainable roles in the market for free ad-supported streaming TV (FAST).

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Tariffs and the movie business: Loss of US soft power might be the primary result

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The recent US tariffs imposed on many countries around the world may not impact the flow of films and TV programs directly, but they will affect production and cinemas, as well as having a longer-term strategic impact.

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Streamers and record companies look to squeeze more value out of freemium

Analysis of the ad-supported music streaming model and what needs to be done to improve the model's value.

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Media & Entertainment Viewpoint: Advertising M&A Tracker – 3Q24 Data

This tracker focuses on merger and acquisition activities that affect the advertising business within the media and entertainment landscape.

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Media & Entertainment Viewpoint Database

Worldwide, regional and country-level market size, forecasts, and analysis for all major, fast-growing and dynamic media and entertainment markets. 

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The analyst team
Rob Gallagher

Chief Analyst, Consumer Technologies & Services

Rob Gallagher
Maria Rua Aguete

Senior Research Director, Media and Entertainment

Maria Rua Aguete
Dom Tait

Research Director, Games, Music, Consumer Platforms and AI

Dom Tait
David Hancock

Chief Analyst, Media and Entertainment

David Hancock
Simon Dyson

Senior Principal Analyst, Music and Digital Audio

Simon Dyson
Tim Westcott

Practice Lead, Digital Content & Channels

Tim Westcott
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Expert views on today’s technology, business topics and trends

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